2015年12月14日
我们永远不可能知道,当人类的祖先数万年前第一次拿起自然的蜡笔在身上绘制各种图案时,他们的脑海里都想到了什么。然而,他们选择的红色代赭石或许具有深远的含义——这种颜色与我们的血液一样鲜艳,让人想起生命和死亡。
如今,红色与权力、挑衅和性紧密相连——从英国女皇的朱红色皇家徽章,到阿姆斯特丹红灯区绚丽的霓虹灯,无不凸显出这一特征。但这些联系或许并非巧合。一个名为“色彩心理学”的全新学科发现,红色会对我们的情绪、意识和行为产生深远的影响。穿着红色的衣服甚至能改变你的生理机能和激素水平,还能影响你在足球场上的表现。那么,究竟是什么让各种各样的红色对我们产生了如此大的影响呢?
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毫无疑问,我们对红色的认知肯定恰逢人类进化史上最重要的事件发生之际。包括狗在内,很多动物都无法区分红色和绿色。但由于我们早期的灵长类祖先需要适应丛林生活,所以它们的视网膜进化出了新的细胞,使之可以在绿色的叶子中找出亮红色的果实。这种经过强化的认知随后会以新的形势融入到社交活动中。
在很多灵长动物中,红色皮肤是强势地位的一个重要信号——这是由靠近皮肤表面的血液循环造成的。山魈或许是最著名的例子,其面部及臀部都有鲜红色的印记,表明了它们在森严等级制度中的地位。体格越强壮、地位越高的山魈,其印记的红色就越鲜艳。能够通过这种方式了解对手的体格可以避免级别较低的山魈参与必败无疑的打斗。
直到2004年,杜伦大学的两位生理学家罗素·希尔(Russell Hill)和罗伯特·巴顿(Robert Barton),才开始研究人类是否也会对红色有类似的反应。虽然我们的脸上不会出现像山魈那样鲜红的印记,但有的时候也会因为愤怒而满脸通红。
所以,红色的衣服或许会传达出好斗和强势的信号。希尔和巴顿一直在寻找各种方式调查这一想法,但直到2004年奥运会,他们才得到了这样一个绝佳机会。在拳击和跆拳道等对抗性体育项目中,组织者会为运动员随机分配红色或蓝色的服装和护具,使得这两位科学家可以对比同样一名运动员穿着不同颜色的服装时会出现什么差异。
通过全程追踪比赛进程,希尔发现红方选手的胜率大约比蓝方高5%。“单纯是穿红色比赛服这一项因素不会把你变成一流的选手。”希尔说,“但当双方实力非常接近时,却会对胜负起到关键作用。”
作为第一项“红色研究”,由此引发的一系列其他实验也发现了类似的结果:例如,如果守门员穿着红色衣服,射门得分的概率就会降低。很快,色彩心理学就成为了一个广受认可的学科。“这篇论文重新吸引人们关注色彩及其可能产生的影响。”纽约州罗彻斯特大学的安德鲁·埃利奥特(Andrew Elliot)说。
这些效果产生的具体原因仍然存在争议。埃利奥特指出,研究表明,穿红衣服的人感觉自己更强势,从而导致心跳加快,睾丸酮含量上升,进而提高比赛成绩。也有可能是因为红色令对手感到害怕——就像实力较弱的山魈可能会避开脸色深红的族群领袖一样。
“如果你看到红色,可能会感觉恐惧,导致状态不佳,睾丸酮水平也会降低。”埃利奥特说。原因还有可能出在裁判身上:一个德国团队在将视频呈献给专业裁判评估之前,修改了跆拳道选手在比赛中穿着的服装颜色。“只要调整颜色,就会令经验丰富的裁判改变评分方式。”希尔说——所有穿红衣服的选手都会获得裁判的偏袒。
除了体育赛场,类似的思维也适用于赌场。使用红色筹码的赌客似乎比使用蓝色或白色筹码的人更容易下大注,可能是因为红色筹码更像是胜利者的筹码。另外,穿着红衣服参加面试似乎更容易获得较好的表现。有些时尚专家还认为,红色与职场中的项目权威和强势地位密切相关,BBC Capital也在本周对这个问题进行了解读。
颜色与欲望、诱惑和罪恶之间的关系,或许是人们最关注的问题——从红色的《巴比伦娼妇》(Whore of Babylon)到克里斯·蒂伯(Chris de Burgh)的《红衣女士》(Lady in Red),无不体现出这一点。埃利奥特和他的同行开展的一系列实验都证明,无论是男性还是女性,身穿红色衣服时的吸引力都高于其他颜色。
虽然很多研究都是在实验室中进行的,受测者也都是被动地根据静态图片打分,但这似乎仍会转化成现实生活中的行为。例如,穿红色衣服的侍女往往可以从男性顾客那里得到更多小费;穿红色T恤也可以提升女性旅行者搭到便车的几率。
一种可能的解释是——较为红润的皮肤表明血液循环状况良好,这似乎成为了身体强健的标志。将此拓展开来,我们或许会从衣服的颜色中解读出相同的信息。
与体育比赛一样,原因既有可能来自穿着者的心态,也有可能跟旁观者的想法有关。在一项设计精巧的实验中,研究人员拍摄了身穿不同服装的男性和女性的面部照片。实际的服装颜色无法从照片中看出,但最终结果显示,人们仍会给穿红色服装的人打更高的分数。“他们的脸上可能呈现出更性感的表情,或者摆出了更性感的姿势。”埃利奥特说。
不过,你也不必急于更换衣服或办公室墙壁的颜色。在某些情况下,红色也会调动其他的情绪,有时还是一些不受欢迎的情绪。例如,穿着红色衣服的男性或许给人造成强势的印象,但也有可能适得其反。“如果是非常亮的红色,可能会透露出好斗的信号,这会产生负面效果。”埃利奥特说。他还发现,如果是在考场上,当志愿者使用蒙着红色盖片的试题接受认知测验时,他们的表现往往会比较差。
干扰项
更重要的是,并非所有的色彩心理学都令人完全信服。“我认为这门学科还处于发展初期。”埃利奥特说。
心理学家仍然需要复制实验结果,还要调查究竟在什么情况下会出现不同的效果,以便让我们确定早先的发现并非干扰项。“我们最终或许可以利用色彩心理学创造效率更高的工作环境,但目前还远未达到那个阶段。我认为,现在就对运动服的颜色加以监管,或者禁止穿着红色服装,还为时尚早。”
埃利奥特还希望对其他颜色展开更多研究。他还发现,当红色有可能抑制我们的表现时,绿色和蓝色反而能够在某些字谜游戏中增强人的创造力。
即便如此,埃利奥特还是怀疑,与红色对我们的行为产生的强烈影响相比,蓝绿两色的实际影响非常有限。
“人类对红色的认知是在许多重要的事件和体验中逐步进化出来的。”埃利奥特说,“红色代表了成熟的水果、愤怒的脸庞、挑逗的异性。”从这个意义上讲,红色永远与生存息息相关,它的含义和影响几乎与流淌在我们身体里的血液一样深刻。
或许我们只是在证明人类的祖先第一次在身上涂颜色时就已经意识到的一件事情:没有哪个颜色像红色一样意义重大。
(责编:腾龙)
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